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What Can Ruin Gold Jewelry & How to Protect It

March 15th, 2025

A woman with a hat tipping over her face, wearing golden earrings and blue patterned dress, and looking away from the camera.

What can ruin gold jewelry? 

Despite its elegance and enduring value, gold is not indestructible. Various environmental and external factors can compromise its beauty, leading to scratches, tarnish, or structural damage. At Goldsmith Gallery Jewelers, we educate our clients on the risks posed by elements like excessive sunlight, chemicals, and impact. We explore common factors that can compromise gold’s beauty and longevity along with how you can protect it. By understanding these threats and implementing preventative care, you can ensure your gold jewelry remains in pristine condition for years to come.

Environmental factors: The Silent Threat

Gold may be resistant to rust and tarnish, but it is not immune to environmental damage. Air pollutants, humidity, and even exposure to household chemicals can gradually diminish its luster. To preserve its brilliance, store your jewelry in a dry, clean space, preferably in a lined jewelry box away from direct exposure to harsh elements. Also, it is recommended to not wear your gold jewelry while taking a shower or engaging in intensive physical activity.

A woman wearing a green shirt rests her hand on her chest, showcasing a gold necklace with a green teardrop pendant and a ring with a similar green stone.

Excessive Direct Sunlight: A Hidden Danger

Even though gold itself is not affected by the sun, excessive exposure to heat can weaken certain elements within gold alloys, causing them to become more fragile over time. Prolonged sunlight can also fade gemstones set within gold jewelry. To protect your pieces, store them in a cool, shaded place when not in use. It is also a good recommendation to attempt not to wear gold jewelry while sunbathing on the beach or near the pool.

Salt Water and Chlorinated Water: Corrosive Elements

Gold jewelry should never be worn while swimming in the ocean or a pool. Salt water accelerates corrosion, while chlorine can weaken the metal, making it prone to cracks. Rinse your jewelry with fresh water if exposed and always remove it before taking a dip to ensure its longevity. Moreover, not wearing your gold jewelry while swimming saves you from accidentally and irrevocably losing in the waters.

A woman's hand adorned with delicate gold bracelets as she picks fresh grapes from a market stall filled with fruit

Impact: Gold’s Hidden Vulnerability

Gold, while precious and highly valued, is inherently soft and prone to damage from sudden impacts. Accidental drops, rough handling, or daily wear during high-contact activities can lead to cuts, scratches, or even twisting of delicate pieces. Wearing gold jewelry during intense physical activities, such as sports or heavy lifting, increases the risk of deformation. To preserve its structure, it is best to remove gold jewelry before engaging in laborious tasks and store it safely in a protective case when not in use.

Gritty Materials: Scratches and Abrasions

Gold’s smooth, lustrous surface can be easily compromised by fine, gritty materials like dust, sand, and improper cleaning techniques. These particles create microscopic scratches that accumulate over time, dulling the jewelry’s brilliance. Activities like beach outings or household chores can seriously damage gold. To maintain its pristine appearance, gently clean gold jewelry using a soft piece of cloth and try to avoid harsh scrubbing or abrasive cleaners that could erode its polished finish.

A woman wearing layered gold necklaces with circular pendants, her lips painted in pink, illuminated by natural sunlight.

Bring Gold Jewelry Repairs to Goldsmith Gallery Jewelers

At Goldsmith Gallery Jewelers, we are dedicated to preserving the beauty and integrity of your cherished gold jewelry. As a premier Billings jewelry store in Montana, we offer expert gold jewelry repair services, professional metal education, and instant repair quotes to ensure your treasured pieces remain flawless. For more than 30 years we have proudly served nearby communities in Rimrock, Lockwood, Hesper, and Laurel with our exceptional customer service and one-of-a-kind selection of fine and bridal jewelry from our Billings showroom. Schedule an appointment or contact us today and trust our expertise to restore your gold jewelry’s brilliance with precision and care.